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©2026 Unity Advisory

All rights reserved

Cookie Policy

INTRODUCTION

Unity Advisory (or “we”, “us” or “our”) is made up of different legal entities, including Unity Advisory Opco 1 Limited (with company number 16351321), Unity Advisory Opco 2 Limited (with company number 16351322) and Unity Advisory Holdco Limited (with company number 16351090).

For general information about how we process your personal data, please visit our Privacy Policy.

WHAT ARE COOKIES?

Cookies and other similar tracking technologies are small text files or code placed on your device (e.g. computer, smartphone or other electronic device) when you use our website or view a message. Cookies allow a website to recognise a particular device.

OUR USE OF COOKIES

We may use cookies and other similar tracking technologies on our website and in our marketing emails. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit our website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Cookies serve many functions, but in general we use cookies to:  

  • recognise you whenever you visit our website (this speeds up your access to the website as you do not have to log in each time);

  • obtain information about your preferences and use of the website;

  • carry out research and statistical analysis to help improve our content and services and to help us better understand our users’ requirements; and

  • make your online experience more efficient and enjoyable.

INFORMATION ABOUT OUR USE OF COOKIES

We may use the following cookies:

  • Strictly necessary cookies. These are cookies that are necessary for the operation of our website. They include, for example, cookies that remember if you have consented to other (non-strictly necessary) cookies.

  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality or ‘appearance’ cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.

  • Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

COOKIE TABLE

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name

Cookie Type

Provider

Purpose

Duration

__hssc

Analytics

Hubspot*

This cookie keeps track of sessions.

This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

30 minutes

__hssrc

Analytics

Hubspot*

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

Expires at the end of the session

__hstc

Analytics

Hubspot*

The main cookie for tracking visitors. It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

6 months

hubspotutk

Analytics

Hubspot*

This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.

6 months

_cf_bm

Strictly necessary

Hubspot*

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection

30 minutes

_cfuvid

Strictly necessary

Hubspot*

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies.

Expires at the end of the session 

laboratory-anonymous-id

Strictly necessary

Hubspot*

Session-based cookie platform to show and group individual user sessions in an anonymous and non-identifiable way

Expires at the end of the session

consent-mode

Strictly necessary

Unity Advisory

To record cookie consent

11 months

bcookie

Functional

LinkedIn*

Browser Identifier cookie used for diagnostic purposes.

1 year

li_gc

Functional

LinkedIn*

Used to store consent of guests regarding the use of cookies for non-essential purposes 

6 months

lidc

Functional

LinkedIn*

To facilitate data centre selection

24 hours

*For further detail regarding the cookies set by HubSpot, please visit their website. For further detail regarding the cookies set by LinkedIn, please visit their website.

OTHER TECHNOLOGIES WE USE IN EMAIL MARKETING

We also use pixels or web beacons in direct marketing emails that we send to you. These pixels track whether our email was delivered and opened, the links within the email were clicked and which pages of our website you have visited. They also allow us to collect information such as your IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns, and for analytics.

You can always opt-out of our marketing communications by using the “manage your preferences” link located at the bottom of our email communications, or you can email us using the contact details set out below.

CONSENT TO USE COOKIES

We will ask for your permission (consent) to place cookies or other similar tracking technologies on your device, except where exceptions apply under applicable data privacy laws. In particular, we do not need consent for cookies or tracking technologies which are essential for us to provide you with a service that you have requested.

There is a notice on the website which describes how we use cookies and requests your consent before we place any non-exceptional cookies on your device. 

HOW TO TURN OFF COOKIES

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of the website. 

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit the third-party website: www.allaboutcookies.org.  

UPDATES TO THIS COOKIES POLICY

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the bottom of this Cookie Policy indicates when it was last updated.

CONTACTING US

If you have any queries, comments or requests regarding this cookie policy, you can contact us at privacy@unity-advisory.com.

Last updated 26th January 2025